Its not Josh or Barefoot or Coppola, or Two-Buck Chuck. The bestselling wine brand in California isnt from California. The Story Behind Stella Rosa And All Those Super Extra Billboards Other commodities do a fine job Finger-Lickin Good, Because Youre Worth It, the timeless Got Milk but Stella Rosa found a way to bottle the fun, celebratory vibe of its wines in just one made-up word: Stellabrate. Use the fewest, catchiest words to encapsulate your brand message and you win. In an era of shrinking attention spans, marketing your brand with utmost economy is key. Recommended Reading: How To Make A Pallet Wine Rack Stella Rosa Wins At Promotional Wordplay But Its Wines Are Produced In Piedmont Italy This results in cleaner, more fruit-forward wines. And that fermentation is done by the Charmat method, a.k.a., the tank method, wherein wine undergoes fermentation en masse, as opposed to bottle by bottle. Theyre frizzante, or semi-sparkling, the result of arrested fermentation. Stella Rosa wines arent full-on bubbly like Champagne. Read Also: How To Make Glasses Out Of Wine Bottles Stella Rosa Gets Its Bubbles The Same Way Prosecco Does
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |